It?s hard not to be consistently surprised by the complete un-truths most football fans will readily swallow. But there?s one, along with the ?Michael Owen will score you twenty Premiership goals a season? fallacy that really irritates me, and that is Freddy Shepherd?s assertion that the Newcastle managers job is ?one of the biggest in world football?.
I?m sorry Freddy; can you repeat that? One of the biggest in world football, really? Well that makes sense, I guess, since your team regularly wins trophies?oh wait, no, it doesn?t.
The strangest thing about this was that when Shepherd said this recently, no one questioned him. No one even batted an eyelid. Everyone simply accepted what he said as fact. Does no one else find it odd to see big names in continental football - the likes of Hitzfeld, O?Neill and Eriksson ? linked with a job that was until relatively recently filled by unspectacular domestic managers such as Jim Smith? Newcastle were last the champions of England way back in 1927 and have not won the FA Cup for some fifty years and yet somehow they still retain ?big club? status. People tend to overlook that they have a worse recent record in winning trophies than Aston Villa, that bastion of mediocrity. Consider the reaction if Doug Ellis was to claim that the Villa job was one of the biggest in world football, as Shepherd did ? you?d barely be able to hear him over the laughter. And yet, surely, Villa has a better claim to being a big club than Newcastle. It?s worth remembering that they won the old First Division in the 1980-81 season and the European Cup the following season, beating the mighty Bayern Munchen in the final. Granted, you could say that the last real trophy they won was ten years ago now (and it was only the League Cup) but still that?s better than Newcastle?s recent trophy winning record.
So what is it that makes football ?experts? accept Freddy Shepherd?s self-deluding bluster? As we?ve seen, plenty of so-called smaller clubs have been more successful than Newcastle in the recent past, so it?s not that. What, then? Is it the fans? Undoubtedly Newcastle has a huge loyal fan base (who else but Newcastle fans would be willing to pack themselves in to St. James Park on a Monday morning to welcome yet another big name mercenary while dressed like walking bar codes?) yet loyal fans alone does not a big club make, as Manchester City show.
No, it?s not about success or popularity. Like everything in football, it comes down to money. Freddy Shepherd (and Sir John Hall before him) have pumped huge amounts of money into the club (as well as raking plenty in from the fans, ever willing to pay the hyper inflated ticket prices and buy the ?new? replica shirt every year), and as a result Newcastle can afford to punch above their weight in the transfer market, buying players such as Shearer, Owen and Parker, players that belie their true status as an average side on a par with the likes of Aston Villa or Manchester City. However, Newcastle?s relative riches may be as much of a curse as a blessing for the club, not unlike Tottenham Hotspur back in the 90s, the club have a tendency to acquire trophy players rather than actual trophies. Naturally, this is not enough for the fans. With the amount of money that has been spent, they expect their club to be challenging for European places at the very least, yet these days the club finds itself looking over its shoulder at a relegation battle it could still be dragged into.
Managing this club does not sound like ?one of the biggest jobs in world football? anymore. One of the hardest jobs, almost certainly. The expectations from the fans are almost impossible to fulfil, especially considering the squad, for all the smattering of big names here and there, is full of underachieving and average players. Unless they particularly relish an almost impossible challenge and thrive on suffocating pressure, I can?t see Hitzfeld or anyone of that ilk taking the job. After all, come the summer there will doubtless be some real big clubs with vacancies. Newcastle or Real Madrid, which would you prefer?