Supermarket chain Morrisons have announced their intention to end their sponsorship deal with the Scottish Football Association but have denied that it has anything to do with the recent poor performance on the field of the national side.

Morrisons inherited the original sponsorship deal when they took over Safeways in 2002 but have decided now to not renew it when it expires on 31st July 2006.

Morrisons spokesman Colin Middlemiss said: “It’s definitely nothing to do with their record. We have enjoyed the benefits associated with the football teams and we wish them all the best in the future. We just felt it was time to return to more established marketing tactics.”

Morrisons marketing services director Michael Bates said: “Although sponsorship of professional sport has never been part of our marketing strategy, we were happy to honour and fully support the commitment.

“We have enjoyed, and benefited from, our association with Scotland’s national football teams and wish them all well for the future.

“We have advised the SFA that we are interested in continuing to offer match tickets through our stores and will be talking to them about the possibility of taking this relationship forward.”

This entry was posted on Wednesday, March 8th, 2006 at 3:12 pm and is filed under International Football - Scotland. You can subscribe via RSS 2.0 feed to this post's comments. Both comments and pings are currently closed.