AUDERE EST FACERE: Tottenham Sign ?34m Mansion Deal

Posted on: May 15, 2006 in Archive

Tottenham HotspurAfter many months of speculation, Tottenham Hotspur have finally announced their first signing of the summer and luckily it’s not another Balkan Beckenbauer or Slovenian Trevor Brooking but internet casino group Mansion in a ?34m four year shirt sponsorship deal.

Despite missing out on Champion’s League football on the last day of the season, Spurs have proven that they are headed in the right direction both on and off the field and in signing one of the ten largest shirt sponsorship deals in the world, Mansion are showing that big business can see the positive effects of being linked in with the Tottenham brand.

Enough positive marketing spin, let’s get down to dirty numbers. Mansion recently pulled out of a deal to sponsor Manchester United for undisclosed reasons and Spurs appear to have reaped the benefits by mving in there quickly and getting their hands on the money. With a UEFA Cup campaign to prepare for and another charge at Champion’s League qualification in next season’s Premier League I can see another round of spending being prepared in the White Hart Lane corridors of power to help give us that extra push back where we belong amongst the top clubs in not only England, but in Europe as well.

Money won’t do that by itself but a large wedge like that stumped up by Mansion should go a long way towards getting players like Dimitar Berbatov in over the door. What happens next is up to the players and coaching staff.

One last thing, thank God we’re finally rid of that horrible Thomson red logo on the shirts, no more red logos ever on a Spurs shirt please Enic. Wait a second, what do you mean Mansion’s logo is…

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About the author

Alan is both a former SOTG editor and former World Soccer editor at the New York Times Company. Football-wise, he wishes he was a younger lovechild of Glenn Hoddle and Diego Maradona (not the short, fat, cokehead, religious nut bit obviously...)


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